Pictured:  Egg challah baking in the oven. 

 

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If bread could be so good it hurts, this place would have me popping prescription painkillers.  Nestled in a little storefront in a marginal part of West Philadelphia, somewhere in the transition between "too upscale" to "too sketchy", lies this unusual gem.

Everything I've tried here has been outstanding...from the bread to the pretzels to the bagels to the pastries.  The bread, if you get it unsliced, stays fresh for a couple days, and towards the end of its freshness, it's good when popped in the toaster-oven and doused with a bit of olive oil, or made into grilled cheese.  It's best right when you buy it though.  The bread is also very reasonably priced.  Metropolitan bakery, up the road, charges a good $1-2 per loaf over this place.  Its bread, in my opinion, is very good, but not quite as good...and thus, sorely overpriced.  This bakery changes the

marketplace for bread, it recalibrates my sense of value. Alex Z. via yelp.com.

 

Happy New Year. We are open 8-2 on new years day.  See you in 2012.

 

Gift Idea.  We sell gift certificates at the store and through the order forms.  When you buy one, we set up an account for your beneficiary and, if you want one, issue you a paper certificate.  After the account is set up, your beneificiary can use the credit at the store or for online ordering.  If you buy a $36 certificate, your account will be set up with $40 in credit.  So consdider giving the gift of bread and supporting your local merchants.  Gift certificates don't expire.